On Friday 21st April, Theresa May’s government announced a £1.2 billion budget to increase the popularity of cycling and walking in England. Packaged by an expert committee, the Cycling and Walking Investment Strategy [PDF] … Read more
It’s easy to forget that there are still larger than life animals roaming parts of Africa, perhaps because viewing them requires an above-average travel commitment for those living beyond the African continent. … Read more
The Wooly Backstory to New Zealand’s Icebreaker
Will Ross, May 19, 2017
Known for its vast grazing herds and temperate climate, New Zealand has garnered a reputation for brilliantly bred sheep. According to 2016 stats, the South Pacific nation is home to 27.6 … Read more
Few things remind you just how feeble you are than hoeing, heaving and clearing earth. Your arms and wrists feel it first, before the force mounts to cause a serious … Read more
Gentaro Ishizuka’s Demarcation, Gallery 916, Tokyo
Will Ross, March 28, 2017
To open 2017, Tokyo’s Gallery 916 hosted Demarcation from Gentaro Ishizuka, a series of photographs that capturing wild places traversed by pipelines. Leaping through areas of oustanding beauty, the juxtaposition of refined geometry … Read more
Open a map of Europe and you’ll notice its blue heart is located off-center, pinned geographically to the south-east in the Balkans. Whereas waterways of the continent’s heavily engineered countries … Read more
After spending over two decades rewilding one million acres between Chile and Argentina, Tompkins Conservation reached a landmark agreement on 15th March 2017 to initiate the creation of a national park system that … Read more
Open-Sourcing Sustainability in Apparel
Will Ross, March 17, 2017
By now the room is stuffed full with slim down jackets and preppy threads as the latecomers adopt their favorite squatting poses with cerebral calm. For on this dark evening … Read more
Californian Outdoor Brands do Full-Stack in Food
Will Ross, March 14, 2017
When it comes to corporate thinking about how humans treat the world’s natural environments, outdoor brands Clif Bar and Patagonia always seem to be leading the race. Both companies are … Read more
Stumble half a block from the campus at University of California, Berkeley and you might be lucky enough to fall into one the city’s most serene reaches. Completed in 2009, … Read more
Follow the afternoon Ora wind over Lake Garda’s north shore, through the neat rows of olive groves and vines and you’ll come across a small collection of industrial plants hugging … Read more
Reaching new Beaches: Grants from California Surface across Pacific
Will Ross, February 28, 2016
Perhaps the most valuable discoveries on the World Wide Web come through striking on a dense PDF, loaded with information and beautifully formatted for print, but otherwise incredibly under exposed … Read more
“The Responsible Company” Book by Yvon Chouinard and Vincent Stanley
Will Ross, November 30, 2015
Following the success of his first book, Let My People Go Surfing, Yvon Chouinard joined up with Patagonia’s head of marketing, Vincent Stanley, to offer another refreshing perspective on business … Read more
Patagonia Design Denim Jeans Clean-up
Will Ross, August 14, 2015
The backstory denim jeans traces some of the most dynamic episodes of US economic history. From hardy workers shifting West during the Californian gold rush, to the Gilded Age and the dawning … Read more
Acting as one of the most symbolic and physical barriers during the Cold War, the 50-year tenure of the Iron Curtain helped conserve and land from the Barents to the Black Sea. … Read more
Trail Runners Traverse Future Patagonia National Park
Will Ross, June 12, 2015
Though we often hear about trail runners taking on incredible routes in existing national parks, it’s not often that athletes actively participate in connecting a conservation region in motion. Patagonia … Read more
The Plastic Age featuring Pharrell Williams
Will Ross, May 24, 2015
Created by i-D and directed by Jake Sumner, The Plastic Age documents the depth of the world’s ocean plastic problem. The 288 million tonnes of plastic produced each year do … Read more
The Nuremberg-based sportswear giant adidas is well versed on innovating around environmental priorities. Back in the late 1980s, the brand was one of the first to ban the use of chlorofluorocarbons (CFC), … Read more
Resort Sustainability at Whistler, British Columbia
Will Ross, May 20, 2015
When it comes to alpine resorts, few can compare to the sheer scale and quality of Whistler Blackcomb, a pair of mountains that receive a total of 5.4 million visitors each year. Known … Read more
Meadowland wins Thwaites Wainwright Prize 2015
Will Ross, May 9, 2015
“30 NOVEMBER Warm, orange glow in the afternoon. The sigh of my feet in the frosted night grass. Wrap my coat closer, wrap myself into the ground, fold myself into … Read more